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Event Details
Wednesday, September 22nd
7:30 -10:00 am
Tower Club - Tysons Corner
8000 Towers Crescent Drive, Suite 1700
Cost: $75
Speaker: Jim Geisman, Principal and Founder of Software Pricing
Partners, Inc.
TMA welcomes Jim Geisman, an acknowledged expert in software
pricing, to share his expertise on
developing pricing models that can accelerate sales and ease the transition to
the on-demand / SaaS delivery model. Among the topics Jim will cover include:
Value-Driven Pricing – Why customer value is the key to a
strong pricing model. How to develop pricing and discount structures that make products & services
easier to sell and their value easier to see.
Strategic Discounting – How to think about discounting so
you don’t “give away the store”. What you can do to improve your negotiating
position and achieve higher returns for the discount dollars you invest..
Value-Based Selling – How the economic value of software
products & services can be crafted into messages and materials that persuasively
communicate that value.
Click here for Jim's bio.
When & Where
The Tower Club
8000 Towers Crescent Drive
Suite 1700
Vienna,
VA 22182
Wednesday, September 22, 2010 from 7:30 AM to 10:00 AM (ET)
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Hosted By
Technology Marketing Alliance
The Technology Marketing Alliance is the definitive forum for the top technology marketers in the Washington, D.C. area. Its members consist of Vice Presidents and C-level marketers who are shaping the region's technology brands. TMA membership is by invitation only to ensure that everyone involved is there for one reason only—to develop a forum for idea exchange and continuing education.
